Once a small business owner decides to build a Web site, he or she is faced with a decision: to build a site in-house, or to outsource it. And the answer, as with many issues in business, is "it depends." It depends on your site requirements, your budget, your skill level, and, perhaps most importantly, whether you have the time.

First you'll need to determine what kind of site your business requires. If you need a high-powered e-commerce solution with complicated database functionality and you're an Internet novice, then building your own site probably isn't an option. But not every business needs all those bells and whistles. If all you need is a basic site to display your product offerings and spread the word about your company, doing it yourself might be the way to go.

Before you embark on the DIY route, you'll need to consider the following:

• Can you design the site? With all the WYSIWYG Web-design tools available, as well as excellent Web site template options, you no longer need to be an HTML expert to build your site. But you will need a basic grasp of coding and design principles.
• Can you write the site content? Creating compelling copy that sells your products is essential to succeeding online.