Whether your eBay business is a sideline or a major sales channel for your company, a little marketing can go a long way. Because competition is so fierce, merely listing your products isn't enough: You need to do something to make them stand out.

Here are some of the many ways you increase the visibility of your listings. Fees vary for the various upgrades.

Featured Plus places your listing in the “Featured Items” section located at the top of all listing and search results pages. When you upgrade to Featured Plus, your item also appears in the general listings and search results, further increasing its visibility. EBay claims that Featured Plus listings are 28 percent more likely to sell than regular listings.

EBay Keywords bring more buyers to your listings by matching keywords to search terms on eBay. Bidders will see your banner and text ad when they search for a keyword you selected. For example, if you sell Nikon cameras, you can purchase “cameras” as a keyword so that any time a buyer searches for “cameras,” your advertisement will appear in the search results.