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Use E-Coupons to Increase Online Sales

Coupons are a proven way to increase sales for small businesses. E-coupons offer online small businesses the same advantage, and are easy to implement. All you need is a shopping cart program that allows your customers to enter in a coupon code.

The coupon code is a series of numbers and letters that your customer will need to enter in before they finalize their checkout. This code will integrate with your shopping cart software to apply the set discount amount. Read more about Choosing a Shopping Cart Program for Your Website.

There are many different ways that you can issue e-coupons to your customers. Here are a few different ways you can distribute your e-coupons.

Customer loyalty programs. You can reward frequent shoppers by issuing e-coupons to them after they reach a set dollar amount or number of purchases. This is a great incentive for customers to continue to purchase from your store.

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