Mon, 23 Nov 2009 21:31:42 PST http://allbusiness.businessweek.com/marketing/internet-search-engines/3968-1.html Business Week - Search Engine Smarts en-us Copyright 1999-2009 Business Week All Rights Reserved. http://allbusiness.businessweek.com/asset/image/general_site_image/3472344.gif http://allbusiness.businessweek.com/marketing/internet-search-engines/3968-1.html 46 144 http://allbusiness.businessweek.com/marketing-advertising/marketing-advertising/12598133-1.html http://allbusiness.businessweek.com/marketing-advertising/marketing-advertising/12598133-1.html Throwing keywords at social media tactics isn't as effective as developing and implementing a plan to reach specific marketing goals. Mon, 03 Aug 2009 09:20:00 GMT http://allbusiness.businessweek.com/marketing-advertising/marketing-advertising/12391481-1.html http://allbusiness.businessweek.com/marketing-advertising/marketing-advertising/12391481-1.html To meet the needs of customers searching for solutions, small businesses need to ensure their website content is easily visible and what better way than SEO to achieve this? Tue, 14 Jul 2009 12:25:00 GMT http://allbusiness.businessweek.com/technology/software-services-applications-internet-social/12378316-1.html http://allbusiness.businessweek.com/technology/software-services-applications-internet-social/12378316-1.html The problem with approaching link building as an end goal and tactically, is very much like a hamster running in its cage. That's what many small business SEO consultants do: chase links one by one or get creative with link bait to attract an influx of links from blogs that write about the kinds of things other blogs do for link bait. Wed, 01 Jul 2009 08:30:00 GMT http://allbusiness.businessweek.com/technology/software-services-applications-internet-social/11815355-1.html http://allbusiness.businessweek.com/technology/software-services-applications-internet-social/11815355-1.html Journalists, bloggers and even consumers often turn to news search to seek information on the Web. As aggregators of information that rely on algorithms to sort search results, News search engines offer opportunities for optimization just like any other search engine. Wed, 18 Mar 2009 06:55:00 GMT http://allbusiness.businessweek.com/marketing-advertising/marketing-advertising/11777134-1.html http://allbusiness.businessweek.com/marketing-advertising/marketing-advertising/11777134-1.html When times are tough and companies are uncertain where to invest their marketing dollars, one sure bet is to invest in the reputation of the company and key people. Tue, 10 Feb 2009 07:35:00 GMT http://allbusiness.businessweek.com/marketing-advertising/marketing-advertising/11756896-1.html http://allbusiness.businessweek.com/marketing-advertising/marketing-advertising/11756896-1.html In the course of my 10+ years of internet marketing consulting and providing search engine optimization services, one of the most avoidable situations that is also one of the most common reasons company websites plummet in the search engines concerns the consequences of web site redesign or changes to the content management system. Fri, 23 Jan 2009 10:55:00 GMT http://allbusiness.businessweek.com/marketing-advertising/marketing-advertising/11755731-1.html http://allbusiness.businessweek.com/marketing-advertising/marketing-advertising/11755731-1.html The changing trends in information production, distribution and consumption by consumers coupled with the uncertain times we live in create an unprecedented challenge for companies to better reach and engage with their customers. Thu, 22 Jan 2009 12:30:00 GMT http://allbusiness.businessweek.com/marketing-advertising/marketing-advertising/11709268-1.html http://allbusiness.businessweek.com/marketing-advertising/marketing-advertising/11709268-1.html Trust is a very important piece of how brands are built. A brand is a promise kept and promises kept instill trust with consumers. Mon, 08 Dec 2008 07:45:00 GMT http://allbusiness.businessweek.com/company-activities-management/company-structures-ownership/11689523-1.html http://allbusiness.businessweek.com/company-activities-management/company-structures-ownership/11689523-1.html Companies, such as Kryptonite Locks, Comcast, Dell, Walmart and recently Motrin, have experienced what it’s like to feel the negative influence of the social Web and the subsequent effect on how their brands are perceived, both in the search results and within social media channels. Mon, 17 Nov 2008 04:10:00 GMT http://allbusiness.businessweek.com/marketing-advertising/marketing-advertising/11550329-1.html http://allbusiness.businessweek.com/marketing-advertising/marketing-advertising/11550329-1.html The growth in attention to social media as a marketing, communication and community building opportunity deserves attention by all sorts of online marketers, especially those in search marketing, so how does social media affect search marketing? Sun, 21 Sep 2008 10:30:00 GMT