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60-Second Guide to Generating Publicity for Your Business
One of the most valuable forms of publicity is a news story about your business. Of course getting positive press coverage isn’t as easy as buying an ad. It takes legwork, patience, and a lot of persistence, but the payoff is worth it.
In just 60-seconds, you will learn how to deal with the media, provide them with news, and create healthy buzz for your company.
0:60 Treat the Media with Respect
There’s really no mystery to dealing with the media. Just think of them as prospective clients and your story idea is the item for which they’ve been waiting. This means following the same basic rules with the press as you would with a business client or customer.
0:46 Learn About the Media Outlet Before You Contact Them
For instance, you wouldn’t call a prospect if you had nothing new to say, so don’t contact the media without honest-to-goodness news. Remember, that just as you have learned who your customers are and what they want, take the time to educate yourself about the media outlets that you target, and frame your story idea to meet their needs.
In addition, make sure to read these articles:
Forms & Agreements
- Employee Settlement and Release Agreement (Termination Agreement)
- Agreement for Professional Services
- Letter of Intent for Acquisition – Purchase of Stock of the Business for a Combination of Cash and Purchaser’s Stock (Pro-Buyer Oriented)
- Advertising Sales Representative Agreement for Web Site
- Annotated Long Form Operating Agreement for Member-Managed LLC
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