The success of your business Web site ultimately depends on its quality and value, not just on your marketing skills. But if no one knows about your site, they´ll never get the chance to judge it. And with hundreds of thousands of sites clamoring for attention, it´s all too easy for your emerging company to get drowned out by all the noise.

Short of spending millions of dollars to broadcast commercials during the Super Bowl, there´s no surefire way to rise above the crowd. But there are plenty of things you can do to make your Web site more visible.

1. Register with the search engines. Search engines and directories such as Yahoo and Google constantly look for new sites, but you can speed the process by submitting your own site. You can notify each search site individually, or you can use one of several free services that submit your site to multiple search engines. For maximum exposure, some paid services charge anywhere from $30 to more than $100 to submit your site to hundreds of search engines covering every conceivable topic.