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Advertising agencies have traditionally been the source for logo development. But online logo development is a better choice for many small businesses. With ad agencies, the logo is comparable to a side dish served as part of a comprehensive advertising campaign meal. But with an online logo design service, the logo is the entrée.
This is because the ad agency model is based on repeat business. For that reason, doing a one-time logo project for a small business is not generally something most ad agencies are interested in doing. And if they do take on your job, you will pay handsomely. Read more about the Importance of a Logo and Marketing Materials.
If you need a logo as part of a larger branding and corporate identity campaign, then an ad agency is the right choice. They can take you from start to finish in the process: from logo and tagline development to tweaking your advertising campaign as results begin to come in.
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