One common concern facing many small businesses is the ability to track how well their Internet advertising campaigns are performing. In the past, many sites did not offer suitable methods of tracking clicks, views, and conversions, leaving many sites in the dark on the effectiveness of their ads.

Thankfully, this is changing. More and more sites are employing tracking programs that can produce reports on virtually every aspect of your online campaigns. Now the vast majority of sites will at least offer you the ability to view how many impressions your ad has received, as well as how many clicks your ad has earned.

If you want to check on the legitimacy of the conversion ratio reports you get from your advertising company, you can implement a simple tracking method. By using redirects or a link program, you can assign specific links to the different sites where your ads are appearing.

When a customer clicks on your ad, they will then be taken directly to your site, but you will be able to see how they reached you. You can find this information either in your Web site’s log files, if you are creating redirects, or through reports generated by a link program.