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Advertising on Google: How AdWords Can Work for You
If you're looking to increase your customer base, advertising on Google is a quick way to reach millions of targeted potential customers. Their innovative AdWords program makes it easy for even small companies to advertise their products.
AdWords works by having businesses purchase certain keywords. When a user goes to Google to perform a Web search, they enter in their search terms or keywords. Google then displays not only the search results, but also short ads from companies using AdWords.
You may have noticed these ads when using Google to perform your searches. They will normally be displayed on the right side of the screen as well as in shaded bars above the search results.
But your ads don't just appear on Google pages; they also display on Web sites that participate in the Google AdSense program. This program allows sites to display Google AdWords on their sites. Again, placement is determined by the selected keywords.
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