Video is playing a big part in shaping tomorrow's Web. This is the fourth in a four-part series that takes you from video basics for your business Web site to high-definition success. Part 1 explores the growth of online video and offers advice on whether it is right for your Web site. Part 2 tackles video production, equipment, and planning. Part 3 explores hosting options. And Part 4 offers tips on promoting your Web video.

Once you have produced a Web video for your business, it’s time to promote it. There are a number of easy and effective ways to draw the audience you are trying to target.

Begin by asking yourself a few simple questions about what and whom your video targets. Then set a course of action that will allow you to follow a clear and selective path using all the resources available on the Internet.

Press

These days a press release just isn’t enough when it comes to promoting your business’s Web video. But if you think your video is newsworthy, you might be able to get it picked up by a major news corporation. Of course, you can send press releases to the media for free and hope they see it and use it. But for a little more visibility, PRWeb Direct offers a number of options such as distribution to industry-specific news and blog sites, as well as sites such as Yahoo News and Google. PRWeb Direct also offers enhancements through its Business Wire channel, which provides distribution to newspapers, radio and TV stations, trade journals, and other regional publications. Packages start at $240, which includes the first 375 words of the press release, with an additional charge of $75 for each additional 100 words.