Michael H. Seid, managing director of franchise advisory firm Michael H. Seid & Associates LLC, isn't a fan of master franchise programs in general. He cites a weakening of brand performance and the economy of the relationship between franchisor and master franchisee as potential problems. However, he concedes that "It can work -- it just depends on how it's being implemented."

In today's troubled economy, Seid believes that it's a good time for franchises that provide companies with the opportunity to outsource services. While businesses try to reduce their headcount and cut down on the benefits they provide, outsourced janitorial services are in even greater demand. And with reasonable startup costs of about $2,500 to $35,000, Vanguard Cleaning is also enjoying more popularity with new franchisees. The increasing difficulty of getting a bank loan makes it harder for potential franchisees to finance brick-and-mortar locations, but the fact that Vanguard Cleaning is home-based means it's easier to afford.

The janitorial services franchise, which caters to commercial clients like schools, offices, restaurants, and gyms, also sets itself apart from other cleaning companies with its dedication to customer service. "We focus on treating everyone fairly and we try to provide a high level of customer service, both to our cleaning customers and franchise owners," says Greene (pictured right).

Cleaning franchises are an especially viable option right now, but potential franchisees still need to do their homework. "Do not shortcut the process by doing it alone," says Seid. Potential franchisees should get professional advice, work with a qualified lawyer, and be sure to learn the ins and outs of franchising first.

See the full list of AllBusiness AllStar Franchises for 2009.
Visit the Vanguard Cleaning Systems profile in our Franchise Directory.

Carrie Brenner is a writer and editor based in Southern California.

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