"It's a great time for a concept like Buffalo Wild Wings," says John Foley, CEO of Niche Market Media and restaurant advisor for AllBusiness.com. When asked about the popularity of fast-casual concepts such as Buffalo Wild Wings, Foley says, "People are trying to make their dining dollars go further. The more reasonable menus are more popular."

Franchise companies in particular tend to do well in a down economy, says Foley, and Buffalo Wild Wings is no exception. That's because once people become unemployed, they often take the leap and go into business for themselves. Opening a restaurant franchise is attractive because it's a proven system, and potential franchisees don't necessarily need food-industry expertise. However, they do need to take the time to find out what to expect when operating a restaurant, cautions Foley. Otherwise they run the risk of neglecting basic tasks, like daily cleaning. Other factors potential franchisees should consider include location, menu development, advertising, and what kind of support they can expect from the franchisor.

Says Smith, "We work closely with our franchisees to provide them guidance." Those thinking of joining the Buffalo Wild Wings team should have great customer service skills, as the company's success hinges on giving guests what they want. Recently, the restaurants upgraded to HDTVs to provide customers with a better game time experience.

Foley says one area the wings restaurant could improve in is its advertising, on both the local and national level. Potential franchisees should also think about what makes the Buffalo Wild Wings brand valuable, as the Buffalo wings market is pretty saturated.

Saturated or not, Buffalo Wild Wings is striving to reach its goal of opening 1,000 stores nationwide. The wings giant has set its sights on California, which only has five stores so far. Smith sees a bright future for the company. "I've watched this brand grow as a concept across the country. It's been very rewarding to watch our team members develop and provide [them with] an opportunity for a great career."

See the full list of AllBusiness AllStar Franchises for 2009.
Visit the Buffalo Wild Wings Grill and Bar profile in our Franchise Directory.

Carrie Brenner is a writer and editor based in Southern California.

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