BusinessWeek magazine: The most-read source of global business news
New Search

Advanced Search
Top NewsBW MagazineInvestingGlobal BusinessTechnologyInnovationSmall BusinessB-SchoolsCareers BusinessWeek: Top News, BW Magazine, Daily Briefing, Investing, Global Business, Technology, Innovation, Small Business, B-Schools, Careers

Business Tools and Advice

from powered by AllBusiness

Buffalo Wild Wings: Leader of the Flock

By Carrie Brenner

Buffalo Wild Wings logo

In the early 90s, Buffalo Wild Wings & Weck was a floundering restaurant chain with about 35 locations. Founded by a couple of Buffalo wings devotees who had a great concept but not a lot of restaurant experience, the business was losing money fast. Enter Sally Smith. Smith, an accountant, joined the company in 1994 and set to work, reorganizing the failing franchise and tackling its wayward bookkeeping. She established its HR, finance, and marketing departments, raised equity for expansion, and even renamed the chain Buffalo Wild Wings Grill & Bar. Just two years in, Smith became the company's CEO. And in 2004 -- a decade after Smith started -- the franchise opened its 300th store.

Each location is a casual restaurant and sports bar that features big-screen TVs, interactive trivia, and a full menu. "Over time, we've expanded the menu to include a wide range of offerings, including burgers, salads, wraps, and many other items, which has allowed us to appeal to a large [range] of guests," says Smith. The menu is also more affordable than typical fare at other restaurants. Customers order at the counter and then the food is brought to their table.

 BW MALL  SPONSORED LINKS
  • Domain Names for Business: Drive Traffic, Revenues  Attract customers and drive revenues: purchase a high-performance business domain and get your site live. Download a free "how to" guide: From Concept to Customer, Winning Web Strategies for Small Business.
  • Phone Systems - Free Quotes  Why deal with just one supplier? Compare business telephone system prices and features: Avaya, Vodavi, Nortel, Vertical, Toshiba &many more. Fill out one simple form and get custom quotes from multiple vendors. Save time and Money with BuyerZone.com.
  • Compare Term Life Insurance Rates  Compare rates from 200+ quality insurers, not just a select few. Competely objective. Absolutely no obligation. No annoying salespeople calling at all hours. Save 30%
  • Merchant Accounts- Accept Credit Cards  Merchant Warehouse can provide your business with everything it needs to accept credit cards. Get the guaranteed lowest prices on credit card terminals and software plus free set up of your account.
  • Custom Printing Service  High Quality Custom Printing, Fast Turnaround, Great Service, 100% Satisfaction Guarantee.
Buy a link now!

Advertising | Special Sections | MarketPlace | Knowledge Centers | Terms of Use | Privacy Notice | Ethics Code | Contact Us
McGraw-Hill Cos.