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Define a Target Market in Your Business Plan
The same need to identify your target audience (business-to-consumer market) will also hold true if you are serving a business market (business-to-business market). You need to determine which companies will benefit from your products or services. Will you meet the needs of a specific industry or several industries? Large or small businesses? Public or privately owned businesses? Define exactly the types of businesses that will buy your product or services and target them through your marketing efforts.
Another way to look at target market is to consider how you are positioning your company and your products. Read "What's Your Position in the Market?" to get the basics of this important but tricky concept.
You can also get a computer assist in creating and refining your business plan; read the AllBusiness.com Buyer's Guide to Tools that Can Help You Write Your Business Plan.
In addition, make sure to read these articles:
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