Venture capitalists are looking for significant returns on their investment. A company needs to be able to demonstrate significant growth potential in a large market to be attractive to a venture capitalist. This type of growth has most recently come from significant innovations in technology. Industries such as biotechnology and health care typically attract venture investments for the same reason.

Firms will often break down industries such as technology into more specific specializations, so take that into consideration as well.

Because venture capitalists focus on particular industries, you need to ensure that the venture capital firm you pursue has the experience and network in place to be valuable to you beyond just the cash that they invest in your company. Venture capital firms will typically place members of their firm on the Board of Directors of your company and they will be most useful to you if they have experience in your company's industry. In addition, they may be involved in helping to hire key employees and developing your company's strategy.

Venture capital firms also focus on particular stages of company development. If you go after a firm that doesn't invest in your industry or is not interested in investing in your company's stage of development, you will be wasting your time and theirs.